Proposal to Teuscher · Dübendorf
Teuscher has been making chocolate in Zurich since 1931, and sending it into the world ever since: a recipe from 1947, a workshop in Dübendorf, a green box recognised on Fifth Avenue.
The page you have just read is a first reading of what the house publishes about itself. It can be acquired as it stands, deepened with what you know from the inside, or extended into the documents that carry your name into a meeting.
A proposal by Christophe Picou · Luxpotential.
What the reading found first
The house founded in Zurich.
The champagne truffle created.
The Fifth Avenue shop.
Varieties made in Dübendorf.
Customs duty into the United States.
Five markers taken from your public material. The page sets them out; your eye confirms them.
The packages
Three fixed prices. One page in your language, one visual direction, and the rounds of feedback described below are included in each.
CHF 1'200.–
You recognise yourself in the proposal and want to use it as it stands.
CHF 1'900.–
You want your reality on the ground to enrich this first reading.
CHF 2'800.–
You want to find this expression again in your commercial exchanges.
Compare
What each package includes, line by line.
| The page as presented CHF 1'200.– |
The page and the interview CHF 1'900.– |
The page and the materials CHF 2'800.– |
|
|---|---|---|---|
| The page presented, its texts and its design | Included | Included | Included |
| One-hour interview with you | Not included | Included | Included |
| One-page synthesis and reworked texts | Not included | Included | Included |
| Presentation sheet, two pages, PDF | Not included | Not included | Included |
| Cover visual, LinkedIn or your channel | Not included | Not included | Included |
| Consolidated rounds of feedback | 1 | 2 | 2 |
| SEO and AEO preparation of the page | Included | Included | Included |
| Files and a 30-minute handover | Included | Included | Included |
The sense of the proposal
Your house first. The page comes after.
Included in all three packages
Each package includes what is called SEO and AEO: the page is prepared so that a person, a search engine or an assistant can tell what the house does, where it does it, and for whom. Each term is explained further down, in plain words.
The trade clearly stated, consistent addresses and contact details, attributed proofs, and answers to the questions clients actually ask: where the chocolate is made, whether it can be shipped, what the champagne truffle contains.
Headings in order, metadata, alternative text for the photographs, sharing information, and Schema.org markup of the activity when the validated data allows it.
A note for your provider: the final web address, indexation, and consistency with the existing site. The handover helps them prepare the integration.
Indexation, ranking and citations in AI answers depend on the search engines, on the site being put online, and on the visibility of your web address. No package guarantees a position.
How it works
Your trade comes first. The interview in packages two and three puts the reading to the test against your experience.
You confirm the facts, the prices, the images and the formulations. Nothing is published without your word on it.
The page, the texts, the visuals, the note for your provider, and the visibility elements. The handover is there to make the integration easy.
Questions
Yes. It is the page you have just read, in the state in which you read it, with its texts and its design. You acquire it as it stands, not a promise of a page to come.
Your remarks, gathered once and sent together, so that they are treated in a single pass. A new graphic direction, or a widening of the scope, is quoted separately.
Your provider integrates the page and sets it up at your web address, within their budget. The files handed over include the page, its styles, the visuals, the SEO and AEO elements, and the note for the provider.
The page you have read is kept out of search results during our exchange. The preparation is aimed at the version published at your web address, once it is online.
By a quotation that states the scope, the schedule, the price excl. and incl. VAT, the payment terms and the conditions of use of the files. The order is placed by your agreement on that quotation.
Your content is the raw material. Facts and visuals are validated with you before publication; sources and licences are indicated; the authorisations for the photographs are confirmed.
Yes, when a precise question arises about the future of the house. That work is quoted after the interview, and it never appears on the page you have read.
Being found when someone searches for what you do.
Search engine optimisation, also called organic search: the work that makes a page readable and relevant for search engines, without paying for advertising. The position itself belongs to the engines; no package guarantees it.
Being quoted when an assistant answers a question.
Answer engine optimisation: the same fundamentals as SEO, aimed at the answer engines that now reply to questions. The page is written so that it can serve as a reliable source. Google states that no special markup is required for its generative search features; citations remain the engines' decision.
A page can be in the results, or kept out of them.
Indexation is the moment a search engine adds a page to its results. The preview you have read carries a noindex instruction so that it stays out of the results during our exchange; that instruction is removed when the page goes online at your address.
The title and the sentence shown in the results.
The title displayed in the results and the browser tab, and the description written underneath, both written for the page.
One clear hierarchy, from the main title down.
A single main title, then sections in order, so that a machine as well as a reader can tell what is essential and what is detail.
What a photograph shows, written for those who cannot see it.
A short description attached to each image, read by screen readers, and used by search engines to understand the visual content.
An identity card for the company, written for machines.
A structured description of the activity (name, address, founding year, addresses) added to the page, only from data you have validated.
What appears when the link is shared.
The title, the description and the image displayed when the page is pasted into a message or a social network.
What your provider needs, written down.
A short document describing the files, the styles, the images and the settings to apply, together with the 30-minute handover.
The address, and the person who operates it.
The web address is what one types to reach the site; the provider hosts it and integrates the page. The two are distinct, and both remain yours.
Prices are stated without tax.
The service is provided from France. Any Swiss VAT falls to the recipient company, under the reverse charge mechanism. The exact terms are stated in the quotation.
Your view of the proposal
A short exchange is enough to confirm the package, the schedule and the points to adjust before anything is published.
ia@veia.ai
